After the standout fragrance or most elite mascara of the past year? They’re right here. These are your Best New Beauty 2025 winners across Makeup + Perfume.
Best New Concealer
Winner: Revlon Illuminance Serum Concealer
SHOP the Winner: $29.95 at Myer
Runner Up: Natio Under Eye Cushion Concealer Ivory
SHOP the Runner Up: $19.95 at Myer
Best New Eye Colour Product
Winner: Natio Glide On Eyeshadow Stick Dawn
SHOP the Winner: $12.95 at Myer
Runner Up: Revlon Colorstay Multiplayer Liquid-Glide Eye Pencil
SHOP the Runner Up: $20.99 at Chemist Warehouse
Best New Foundation
Winner: Revlon Illuminance Glow Filter
SHOP the Winner: $34.95 at Myer
Runner Up: Elizabeth Arden Ceramide Lift & Firm Cream Makeup
SHOP the Runner Up: $75 at Myer
Best New Lash or Brow Product
Winner: Glam Ultra Comfy Lashes Natural – Matilda
SHOP the Winner: $10.69 at Chemist Warehouse
Runner Up: 1000HOUR Heated Eye Lash Curler
SHOP the Runner Up: $19.99 at Priceline
Best New Lip Balm
Winner: Dermal Therapy Tinted Lip Balm Rose Pink
SHOP the Winner: $8.99 at Chemist Warehouse
Runner Up: NIVEA Lip Care Sun Protect SPF50+
SHOP the Runner Up: $4.49 at Chemist Warehouse
Best New Lip Colour
Winner: Maybelline New York Teddy Tint
SHOP the Winner: $13.49 at Chemist Warehouse
Runner Up: Revlon Super Lustrous Lipstick
SHOP the Runner Up: $27.95 at Myer
Best New Makeup Tool
Winner: Real Techniques Snatch + Sculpt Contour Brush
SHOP the Winner: $34.99 at Myer
Runner Up: Revlon Foundation Brush
SHOP the Runner Up: $24.95 at Myer
Best New Mascara
Winner: L’Oreal Paris Panorama Mascara
SHOP the Winner: $22.99 at Chemist Warehouse
Runner Up: Maybelline New York The Falsies Surreal Extensions Mascara
SHOP the Runner Up: $27.99 at Adore Beauty
Best New Primer
Winner: Revlon Illuminance Balm Primer
SHOP the Winner: $35.95 at Myer
Runner Up: L’Oreal Paris Prime Lab 24H Matte Setter Primer
SHOP the Runner Up: $33.99 at Adore Beauty
Best New Setting Product
Winner: Maybelline New York Lasting Fix Make-up Setting Spray
SHOP the Winner: $18.99 at Adore Beauty
Runner Up: Natio Makeup Setting Spray
SHOP the Runner Up: $17.95 at Myer
Best New Fragrance
Winner: Lancôme La Vie Est Belle L’elixir
SHOP the Winner: $245 at Myer
Runner Up: Elizabeth Arden White Tea Eau Fraiche Eau De Toilette
SHOP the Runner Up: $53 at Myer
Best New Home Fragrance
Winner: Palm Beach Collection Pomelo & Dewberry Reed Diffuser
SHOP the Winner: $49.95 at Palm Beach Collection
Runner Up: MOR – Emporium Classics Blanc Primavera Fig Reed Diffuser
SHOP the Runner Up: $49.95 at Myer
Discover more Best New Beauty 2025 winners
Did any of your favourite products take out an award?
I have tried a few on the list!
Tinted Lip Balm from Dermal Therapy 💗
I haven’t tried any of these new products, but I love the original La Vie Est Belle & Dermal Therapy lip balm.
I must look at the Dermal lip products next time I am woolworths, they have got a huge range now
I am interested in this lip balm as well. Good to know Woolies has a large range. will check them out.
I think the runner-up in the Best New Home Frangrance category might be incorrect.
I’ve used all the Revlon products mentioned, plus a few other mentioned products, but I’d like to try the Elizabeth Arden Ceramide Lift & Firm Cream Makeup.
I agree with most of these. I voted for the Revlon Lipstick which is a runner up. Ive not tried the teddy tint.
Must try that Panorama mascara.
I haven’t seen Dermal Therapy’s Rose Pink lip balm before. Eager to try it.
Great products!
Some lovely products
Lots as you say. All must be good because they won.
Yay for Dermal Therapy!
Heaps of revlon on here… interesting!
I’ve just started to use the teddy tint, loving it
I must say this caught my attention as well. Hope you enjoy it.
I haven’t tried any of these.
Good!
I use lip balm a few times a day so Dermal Therapy Tinted Lip Balm Rose Pink looks like a good one to try.
I dont use perfume often but the Lancôme La Vie Est Belle L’elixir looks so nice. But the price!!
I don’t use a brush too often, really only for my blush, but the Real Techniques Snatch + Sculpt Contour Brush looks lovely. Love the colour
There are so many items that I am interested in trying now thanks to the voting.
Yes I feel the same
I like the look of the tint for lippy
absolutely love real techniques brushes such good quality and last such a long time and they use vegan bristles which is awesome too
The Innoxa moisturize and prime looks nice.
I agree they do look nice.