25 Luxury Makeup Dupes To Buy At Priceline

Nothing gets us more excited than discovering an affordable dupe for our favourite luxury makeup buys. And, thanks to the power of TikTok, it seems our favourite drugstore beauty brands are jumping on the makeup dupes train faster than ever.

From Charlotte Tilbury to Nars, our feeds are constantly full of creators claiming to have found the best alternatives to cult-favourite products. And it’s our job as beauty editors to bring you the best buys and latest finds to help you get more bang for your buck.

Our favourite place to pick up a drugstore makeup dupe? Priceline, of course. The store is like a treasure trove for beauty lovers, packed with the hottest new products and high-end dupes from the likes of NYX, e.l.f and Revlon, just waiting to be discovered.

Here, we’ve rounded up the best affordable makeup dupes you’ll find at Priceline. Happy shopping!

The best makeup dupes at Priceline Australia

Essence Bloomin’ Bright Lip Glow Stick in ‘Smilin’ Bright’

Dupe for: Dior Addict Lip Glow Balm in ‘Raspberry’ ($65 from Adore Beauty)

Essence’s Lip Glow Stick is new to Priceline’s shelves but the second we saw it we knew it looked familiar… Dior’s Glow Balm is one of Dior’s best-selling beauty products around the world. The sheer, tinted formula is handbag friendly (read: mess-free packaging), plus, it’s the perfect hack for attaining that your-lips-but-better look.

$4.99 from Priceline

Revolution Jelly Blush Stick Lip & Cheek Stain in ‘Strawberry Pink’

Dupe for: Milk Makeup Cooling Water Jelly Tint in ‘Burst’ ($44 from Sephora)

To say we were confused when Milk Makeup first launched their Jelly Tint blush range would be an understatement. But after we established it was just a less messy way to sneak a lip and cheek tint into our makeup routines we were fully on board. If you’ve been wanting to try the trendy product after seeing it on TikTok but can’t quite justify spending $44, may we suggest this $16 option from Revolution instead?

$16 from Priceline

Natio Radiant Cloud Liquid Blush

Dupe for: Charlotte Tilbury Beauty Light Wand in ‘Pinkgasm’ ($60 from Charlotte Tilbury)

Charlotte Tilbury’s Beauty Light Wand in ‘Pinkgasm’ is one of the brand’s best sellers because it has effortlessly combined the subtle glow of a liquid highlighter and the natural flush of a rose coloured blush. However if you can’t abide by a $60 price tag every time you nee a refill, may we suggest looking closer to home for a solution? This newcomer from Natio offers a beautiful pink shimmer finish that glistens on the skin, creating a sun-kissed look we usually have to wait for the warmer months to sport.

usually $16.95, now on sale for $11.86 from Priceline

L’Oréal Paris Paradise Le Shadow Stick in ‘230 Magnetic Bronze’

Dupe for: By Terry Ombre Blackstar Cream Eyeshadow in ‘No.4 Bronze Moon’ ($62 from MECCA)

No one will ever tear us from our eyeshadow sticks, they’re the simplest solution for easy eye makeup you can apply and blend in just a few seconds. By Terry’s Bronze Moon shade has always been our favourite — but that changed when we laid eyes on this $26 dupe from L’Oréal Paris. We might even get a few more shades while we’re at it…

$25.99 from Priceline

Revlon Illuminance™ Balm Primer

Dupe for: Bobbi Brown Vitamin Enriched Face Base ($104 from MECCA)

Bobbi Brown’s Face Base is a favourite of makeup artists because the hydrating formula smooths over texture, and promotes a plump, hydrated complexion for hours after it’s been applied. However, we’ve watched it’s price tag steadily climb over the years, and now at $104 a jar, we’ve decided we need to find affordable alternatives. And that’s where this multi-purpose primer and moisturiser from Revlon comes in.

$35.95 from Priceline

Essence 8H Matte Comfort Lipliner in ‘Cushion Talk’

Dupe for: Charlotte Tilbury Lip Cheat in ‘Pillow Talk’ ($38 from Charlotte Tilbury)

At first glance we were unsure that this affordable lip liner from Essence was in fact a dupe for Charlotte Tilbury’s cult favourite Pillow Talk, but after swatching the two side by side, it’s clear that we have a doppelganger in our midst. As if the shade name ‘Cushion Talk’ wasn’t a dead giveaway…

$3.50 from Priceline

Essence What A Tint! Lip & Cheek Tint in ‘Kiss From A Rose’

Dupe for: Benefit Benetint ($42 from Benefit)

Benetint has been a best-seller since it’s inception in the early ’00s. As a result, brand’s are doing their best to copy the viral product’s long-lasting tint and natural rosy for themselves. Essence we’re looking at you.

$6 from Priceline

Essence Jelly Grip Hydrating Primer

Dupe for: Milk Makeup Hydro Grip Primer ($69 from Sephora)

Milk Makeup’s Hydro Grip Primer is one of the brand’s best-selling products for a good reason. Milk has managed to formulate a primer that ensures the longevity of makeup without compromising on hydration. This innovative thinking has clearly inspired Essence, because the affordable brand has delivered a dupe that’s almost identical to the original.

$7.50 from Priceline

Essence Brow Lifting Gel Set

Dupe for: Anastasia Beverly Hills Brow Freeze ($41 from MECCA)

Laminated brows are still very much in, which is why we’re so thankful Essence has finally created a product that emulates the lifted brow look that we get from Anastasia Beverly Hills’ Brow Freeze. All for less than $8 a pot too — what’s not to love?

$7.50 from Priceline

Revlon Illuminance™ Glow Primer

Dupe for: Charlotte Tilbury Wonder Glow Primer ($76 from Charlotte Tilbury)

Charlotte Tilbury is the queen of glow and her OG Wonder Glow Primer is a testament to the makeup artist’s commitment to radiance. If you’re after a product that offers a similar lit-from-within glow without the hefty pricetag, you can’t go past Revlon’s new Illuminance Glow Primer. The finish is a bit more natural than the product it’s inspired by, but honestly, that’s why we like it so much.

$34.95 from Priceline

Burts Bees Tinted Lip Balm in ‘Red Dahlia’

Dupe for: Clinique Almost Lipstick in ‘Black Honey’ ($48 from Clinique)

Clinique’s Black Honey lipstick has been a sell out for years for good reason, the ‘your lips but better’ shade flatters most skin tones. Plus, it can be layered for a more intense finish — sounds like the perfect day to night lip colour. However, you might be surprised to discover that Burt’s Bees has created a tinted lip balm shade that goes toe to toe with the luxury lip product.

$12.99 from Priceline

e.l.f Camo Liquid Bronzer & Contour

Dupe for: Rare Beauty Soft Pinch Liquid Contour ($50 from Sephora)

Rare Beauty fans waited in anticipation for the release of the brand’s Soft Pinch Liquid Contour, and not too soon after it’s successful launch (read: it’s just as good as we all hoped) e.l.f threw their hat in the ring with this affordable alternative. Surprisingly, it’s the almost perfect shade matches that impressed us the most — Rare Beauty offers a good range of cool and warm undertones across the range, which is often hard to emulate.

$18 from Priceline

e.l.f Halo Glow Powder Filter Pressed Powder

Dupe for: Charlotte Tilbury Airbrush Flawless Finish Pressed Powder ($73 from Charlotte Tilbury)

Charlotte Tilbury’s Airbrush Flawless Finish Pressed Powder has pride of place in our makeup bags, however that doesn’t mean we’re completely turned off on the idea of a cheaper option. Introducing the pressed powder companion to e.l.f’s Halo Glow Liquid Filter (another Charlotte Tilbury dupe, which has also made this list). If you love the lit from within glow of the liquid formula, you’ll certainly appreciate the airbrushed, yet luminous finish of it’s powder counterpart. Although, that radiance does mean it’s not a perfect match for Charlotte’s matte predecessor, it does offer equal amounts of coverage and a flawless finish.

$29 from Priceline

e.l.f Glow Reviver Glimmer Lip Oil

Dupe for: Fenty Beauty Gloss Bomb Universal Lip Luminizer ($38 from Sephora)

Fenty Beauty’s Gloss Bomb is a bonafide classic, which is why we knew instantly we had a dupe on our hands when we laid eyes on this impersonator. We could get mad about it, but honestly we wouldn’t be curating this list if we had issues with bargain hunting. The budget-friendly brand has made dupes of our favourite shades of Gloss Bomb too, like $weet Mouth, RiRi, Hot Chocolit, Fu$$y and Fenty Glow.

$18 from Priceline

Essence Baby Got Blush in ‘Cherry Cherry Baby’

Dupe for: Rhode Skin Pocket Blush in ‘Toasted Teddy (unavailable in Australia)

We’ve spent months pining after the Rhode Pocket Blushes since their debut in June of 2024, so much so, that we’ve made looking for a dupe available in Australia our full-time job. After extensive research we’ve discovered that Merit Beauty’s Flush Balm ($48 from Merit Beauty) is a near perfect match, but we’ve also found that this affordable pick from Essence does the trick when we’re trying to pinch pennies.

$5.50 from Priceline

Revlon Illuminance Serum Concealer

Dupe for: Kosas Revealer Concealer ($52 from MECCA)

After trying Kosas’ Revealer Concealer we officially said goodbye to heavy, full coverage concealers, but we also unintentionally said sayonara to a huge wad of cash every few months. Thankfully, Revlon’s newest serum concealer has given our wallet’s a well-deserved break, and to be perfectly honest, we think we actually prefer the budget-friendly formula over the exxier option anyway.

$29.95 from Priceline

Revolution Mood Switch Aura Blush in ‘Universal Pink’

Dupe for: Dior Rosy Glow Blush ($72 from Sephora)

Dior’s Rosy Glow Blush will never go out of style, but we do love the option of a more affordable alternative when we hit pan. Despite the vibrant shade of the compact, we promise the sheer, but buildable formula of both these blushes creates a delicate rosy-hued flush that’s perfectly subtle on all skin tones.

$16 from Priceline

e.l.f Halo Glow Liquid Filter

Dupe for: Charlotte Tilbury Flawless Filter ($70 from Charlotte Tilbury)

If you ask any TikToker what the best Flawless Filter dupe is, almost all of them are guaranteed to say the e.l.f Halo Glow Liquid Filter. Wear it alone, under your foundation or as a highlighter, and the soft-focus effect will give the same red carpet glow as Flawless Filter – for half the price. The Halo Glow Liquid Filter is also enriched with squalane and hyaluronic acid to keep your skin plump and hydrated through every wear.

$29 from Priceline

Essence Make Me Brow Eyebrow Gel Mascara

Dupe for: Glossier Boy Brow ($41 from Glossier)

We’ve been loving the Essense Make Me Brow Eyebrow Gel as the perfect Glossier Boy Brow dupe. The tinted gel holds brow hairs in place all day long to deliver a fluffy, natural-looking finish. The best part? It costs as much as your daily coffee and a little goes a long way.

“This instantly makes your eyebrows look fuller and neater. It also lasts all day. I can’t believe how affordable it is, for such an amazing product. It has a great small applicator which makes application super easy and precise.” – MissLola

Read more Essence Make Me Brow Eyebrow Gel Mascara reviews.

$5 from Priceline

Milani Baked Blush in ‘Luminoso’

Dupe for: Nars Blush in ‘Orgasm’ ($56 from MECCA)

It’s almost impossible not to fall in love with the cult-classic Nars Orgasm Blush, but Milani’s Baked Blush delivers the same peachy pop of colour for under $20. When it comes to drugstore makeup dupes, this blush is one of the best. The colour pay-off is phenomenal and the buildable pigment allows you to create the perfect look, from a luminous flush to bold statement cheeks.

usually $21.99, now on sale for $15.39 from Priceline

NYX Professional Makeup Can’t Stop Won’t Stop Concealer

Dupe for: Hourglass Vanish Airbrush Concealer ($62 from MECCA)

When it comes to drugstore makeup, NYX is one of our favourite brands. And they’ve truly outdone themselves with this dupe for the iconic Hourglass Vanish Airbrush Concealer. The full-coverage matte formula instantly brightens, contours and camouflages imperfections for up to 24 hours. The Can’t Stop Won’t Stop Concealer has even solidified its celebrity status thanks to Bethenny Frankel‘s glowing review. Don’t believe us? We’ll let the bh members do the talking…

“An awesome everyday concealer. I use a lighter shade for under my eyes and I also have it in a darker shade to contour. It is creamy and easily blends out for a smooth finish.” – Sherrydee

Read more NYX Professional Makeup Can’t Stop Won’t Stop Concealer reviews.

usually $21.99, now on sale for $10.99 from Priceline

Australis Lip Glaze

Dupe for: Dior Lip Glow Oil ($64 from David Jones)

Potentially the most hyped product on the planet, the Dior Lip Glow Oil has maintained its cult status. But the Australis Lip Glaze is here to dethrone the luxury lip oil and become your new handbag staple in the process. Spiked with hyaluronic acid and peptides, the gloss-oil hybrid instantly plumps and hydrates, while it coats your pout in the most gorgeous tinted glaze. And, just like its Dior counterpart, the Lip Glaze features a large fluffy applicator to ensure seamless application and a juicy finish.

$16.99 from Priceline

Revlon Colorstay Suede Ink Lipstick in ‘Gut Instinct’

Dupe for: Charlotte Tilbury Matte Revolution Lipstick in ‘Pillow Talk’ ($54 from Charlotte Tilbury)

The ever-iconic Pillow Talk Matte Lipstick always seems to make an appearance on every red carpet – and every best lipstick round-up. But that’s because no other lipstick could compete with the creamy, long-lasting matte formula… until now. Revlon’s Colorstay Suede Ink Lipstick in ‘Gut Instict’ is the perfect shade match and will convert even the most loyal lip gloss lovers into matte lip stans. The velvety formula glides on like a dream, with eight-hour coverage that won’t flake or cake.

“The formulation of this lipstick is very impressive. Although the finish is matte, it does not leave my lips feeling dry, rather it does not even feel like I am wearing anything at all… it does not budge from my lips easily and the long-stay was fairly decent before it started to fade a little.” – ethelindie

Read more Revlon Colorstay Suede Ink Lipstick reviews.

usually $29.95, now on sale for $17.97 from Priceline

Barry M Colour Changing Gel Blush

Dupe for: Espressoh Glassy Blush By The Glass ($71 from Sephora)

Although a ph-adaptive blush may sound like a novelty makeup item, we can assure you it’s not. Espressoh’s hydrating, glass skin inspired blush offers skin a vibrant flush and a lit from within glow, which we thought was unmatchable, until we tried Barry M’s budget-friendly version.

usually $12.95, now on sale for $9.06 from Priceline

MP Cosmetics Buffing Brush

Dupe for: Hourglass Vanish Seamless Finish Foundation Brush ($80 from MECCA)

We never thought we’d reach a point in time when we could find luxury-inspired makeup brushes at Priceline, but here we are. After having the opportunity to test drive both of these buffing foundation brushes we can safely say that they diffuse base makeup with ease, and leave the complexion with an almost filter-like finish.

$34 from Priceline

Main image credit: Georgia Nelson/Getty Images

Have you tried any of these luxury makeup dupes?