Savvy shoppers, gather round. Afterpay Day beauty sales are upon us, and it’s imperative to do a little bit of homework before you hit the ground running in one of the last online sale events of the year before Black Friday!
The sale kicked off on 14th August, and will run until Sunday 17th August. So far, we’ve seen some amazing sales and offers from some of our favourite retailers, including Adore Beauty, The Iconic, Sephora and David Jones.
From heat tools and nail polish to luxe products we never thought we’d get the chance to purchase at a discount, here are our top beauty buys in the Afterpay Day beauty sales.
Best Afterpay Day Beauty Sales 2025
- Adore Beauty: Up to 40 per cent off
- Aerre: Up to 30 per cent off and free shipping
- Benefit Cosmetics: 20 per cent off sitewide with code ‘AFTERPAY20’
- Bobbi Brown: Various discounts as marked
- Bondi Sands: 20 per cent off
- Dyson: Up to 50 per cent off Dyson tech
- Endota: 20 per cent off Endota skincare and wellness with code ‘FLASH20’
- Epzen: 30 per cent off and free headband with orders over $40
- Esmi: 30 per cent off sitewide plus gift with purchase on orders over $149
- Estee Lauder: Save 20 per cent on any 50ml or 75ml moisturiser
- ghd: Up to 30 per cent off
- Love Honey: Up to 50 per cent off
- Murad: Buy three, pay for two
- Naked Sundays: 15per cent off Sitewide when using code ‘AFTERPAY 15’
- Normal: Up to 31 per cent off with code ‘AFTERPAYDAY’
- Oz Hair And Beauty: Up to 70 per cent off sitewide
- Paula’s Choice: 20 per cent off sitewide
- Priceline: Various discounts as marked
- Sephora: Up to 20 per cent off with minimum spend
- Shaver Shop: Save up to 65 per cent
- SkinCeuticals: Spend $200 and receive a bonus 15ml C E Ferulic + Silk Hair Tie
- The Body Shop: 20 per cent off almost everything
- The Breakout Hack: Up to 40 per cent off sitewide plus free Mini Body Spritz when you spend over $90
- The Collagen Co: 15 per cent off everything with code ’15OFF’
- Urban Jungle: 25 per cent off sitewide
- Wild Secrets: Various discounts as marked
Not sure where to start? Check out everything our team bought in last year’s Afterpay Day sales below.
Olaplex No.7 Bonding Oil
If you haven’t tried this Olaplex product yet, we urge you to take this opportunity and give this strand-strengthening tonic a try. The fast-absorbing serum works to create a protective veil around each individual hair fibre and as a result, encourages longer, shinier and stronger locks.
$43.20 at The Iconic
Kérastase Genesis Thin Hair Trio Bundle
Thin hair, don’t care! Said no one ever. The truth is we really do care and it turns out, so do Kérastase. They care so much that they’ve created a hair-thickening trio just for you. Containing a shampoo, conditioner and hair mask, this formulation aims to prevent fallout and strengthen strands at the root.
Want to know more? Read Kérastase Paris Genesis Bain Hydra-Fortifiant Shampoo reviews here.
$161 at Adore Beauty
La Roche-Posay Anthelios Invisible Fluid Facial Sunscreen SPF 50+
Not only is sale time an excellent opportunity to tick off a few wishlist items, it’s also a great chance to stock up on your staples, which is why you’ll find La Roche-Posay’s lightweight and matte SPF at the top of our cart.
Want to know more? Read La Roche-Posay Anthelios Invisible Fluid Facial Sunscreen SPF 50+ reviews here…
$31.16 at Adore Beauty
Giorgio Armani Luminous Silk Foundation
Ever spotted your favourite celeb and wondered why their skin looks so damn good? Well, it’s likely because they’re wearing a veil of the best-selling Giorgio Armani Luminous Silk Foundation. From Cate Blanchett to Meghan Markle, we’re not kidding when we say this is an A-list approved formulation.
From $96 at The Iconic
CLOUD NINE The Original Iron
Here’s a big ticket item we didn’t expect to see go on sale. If you’re due for a heat tool upgrade, the CLOUD NINE straightener offers an adjustable temperature setting so you won’t run the risk of burning your hair, plus it automatically turns off after 30 minutes, which means no more “did I leave the straightener on?” anxiety.
$279.20 at Oz Hair And Beauty
CIRCA Jasmine & Magnolia Soy Candle
What better way to prepare for spring than by filling the halls with the aroma of fresh florals? Though we’ve got the last leg of winter still ahead of us, it’s time to start imagining the fresh, sweet springtime air when there’s jasmine sprouting on every corner.
Want to know more? Read CIRCA Jasmine & Magnolia Soy Candle reviews here.
$29.96 at Myer
Remington Black 3 in 1 Nose & Ear Trimmer
For once leaving your Father’s Day shopping to the last minute has worked in your favour. Pick up this three-in-one trimmer and give your father figure the gift of exceptional grooming.
Want to know more? Read Remington Black 3 in 1 Nose & Ear Trimmer reviews here.
$16.96 at Myer
OPI Nature Strong Top Coat Nail Polish
We have complete faith that you’ll choose the perfect OPI polish shade (which by the way are all on sale), however, we don’t want you to forget this necessary add on while you’re at it. Essential for keeping your at-home manicure protected and strong, this a nail product we always recommend keeping on hand.
Want to know more? Read OPI Nature Strong Top Coat Nail Polish reviews here.
$16.79 at The Iconic
Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex
Utter the letters “ANR” or even the phrase “little brown bottle” to any skin care-lover and they’ll know exactly the serum you’re referring to. Though we all love our different products and ingredients for different reasons, this is a formula that unites us all. A hardworking all-rounder, you won’t see this product on sale often so buy up!
Want to know more? Read Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex reviews here.
$139 at Sephora
IT Cosmetics Your Skin But Better™ CC+™ Cream SPF 50
It’s almost unheard of to find this cult-favourite CC cream actually in stock, let alone also on sale. Suitable for most skin types, including sensitive, this buildable formula works to blur imperfections while the additions of salicylic and hyaluronic acid keep the complexion hydrated and blemish free.
Want to know more? Read IT Cosmetics Your Skin But Better CC+ Cream SPF 50 reviews here.
From $69.70 at Adore Beauty
What’s on your wishlist from the beauty sales this Afterpay Day?
I like the look of Olaplex bonding oil
so many good sales
There are some great sales. Once I’ve taken a good look I’ll decide on whether I need/want anything.
There are certainly some great deals around.
Meh, these aren’t big enough discounts to tempt me.
No good products but on the high side -outside my budget.
I think i will pass, but i like and want some collagen co products
I didn’t realise until recently that just because this sale is called Afterpay you don’t have to pay that way. They are just the Sponsor.
Some great sales in the lead up to Father’s Day and Christmas.
Thanks for sharing these Afterpay Day beauty deals! I’ve found that exploring a variety of products across skincare, makeup, and fragrances helps me understand what works best for my skin and style. For anyone interested in browsing a wide range of authentic products and learning more about different brands, Man ZiBam is a useful reference to explore.
I would love to try Giorgio Armani Luminous Silk Foundation.
Great to have the list to plan from