Black Friday is almost here — and if you’re a beauty lover like me, it’s basically our version of the Olympics.
With the sales officially kicking off this month (and rolling straight into Cyber Monday on December 1st, now’s the time to get that wishlist locked and loaded. Trust us — when the discounts drop, you’ll want to be ready to click ‘add to cart’ faster than a new serum sells out on TikTok.
Sure, you could sit this one out… but there’s nothing worse than hearing your bestie scored a Dyson Airwrap or your favourite fragrance for half the price while you were blissfully unaware.
So to help you shop smarter (and save your sanity while you’re at it), we’ve rounded up everything you need to know about the 2025 Black Friday and Cyber Monday beauty sales. Ready to glow big and spend smart?
What is Black Friday and Cyber Monday?
In a nutshell, Black Friday is one seriously massive weekend of sales — and yes, it’s every bit as chaotic (and exciting) as it sounds.
What began as the post-Thanksgiving shopping frenzy in the U.S. has firmly made itself at home here in Australia, with discounts popping up both online and in-store across makeup, skincare, haircare, fashion, homewares, tech — you name it.
In past years, we’ve seen beauty brands slash prices by up to 80%, so while the shopping rush isn’t for everyone, a little prep can turn the weekend into a total goldmine for beauty deals.
When is Black Friday in Australia?
The official date for Black Friday is 28th November, 2025. However, it’s worth noting some brands start early to beat the rush (like right now). Some even make it a week-long event, starting early and extending their deals until Cyber Monday on Monday the 1st of December.
How big are the Black Friday beauty sales?
Sales for Black Friday and Cyber Monday can be pretty epic when it comes to saving on makeup or anything else beauty-related. To give you an idea of what to expect, here’s a look at hot offers from last year’s Black Friday and Cyber Monday sales.
Deals you can already shop
We’re already spotting early deals from some of our favourite retailers — so now’s the time to see if your go-to products or brands have made the sale list.
- Adore Beauty: Up to 40% off
- Alpha-H: 20% off sitewide
- Aveda: Free Invati Ultra Advanced Travel Size Duo (valued at $49) with $120 spend
- Boost Lab: Up to 40% off
- Bouf: Up to 30% off + free ‘Hold My Hair’ Claw Clip on orders $90+
- Clinique: Free four piece gift including bag when you spend $80 or more
- Epzen: 30% off sitewide + extra 10% off bundles
- JS Health: Up to 25% off everything + a free Luxe Pill box with orders $140+ and on all new subscriptions
- Lust Minerals: 25% off sitewide + up to 70% off undles. Free ‘Signature Collection’ gift with orders $220+
- Mermade Hair: Up to 50% off
- Naked Sundays: Up to 40% off automatically applied at checkout
- SkinCeuticals: Bonus ‘Prevent and Correct Duo’ when you spend over $250. Valued at $198
- The Breakout Hack: 40% off sitewide with free gifts for orders $80+
- The Iconic: 20-30% off Best of Beauty 4-day flash (running Monday 10 to Thurs 13 Nov) including products from ghd, YSL and MAC
For a little shopping inspiration, here’s a look back at the best beauty deals from our favourite brands that were on sale last Black Friday and Cyber Monday. Use this as your guide to start building your wishlist for this year’s sales.
- Adore Beauty: Up to 50% off
- Armani Beauty: 30% off sitewide
- Aveda: Take 20% off sitewide
- Charlotte Tilbury: Spend and save on select products
- Cloud Nine: Up to $210 off
- CurrentBody: Up to 30% off select products
- David Jones: Save big across a range of skincare, beauty, hair tools, fragrance and more
- Dyson: Save up to 45% on selected Dyson tech
- Estee Lauder: 20% off sitewide, plus get a free 5-piece gift when you spend $150 or more
- ghd: Shop up to 30% off
- JS Health: Take 25% off sitewide
- Kerastase: Enjoy 20% off sitewide
- Khiels: Take 30% off sitewide
- La Mer: Get a 5-piece gift when you spend $450
- Lancôme: Shop 30% sitewide
- Look Fantastic: Up to 30% off when you spend over $135
- MAC Cosmetics: 20% off sitewide
- Naked Sunday: Shop 30% off storewide
- Net-A-Porter: Up to 50% off selected products
- Niche-Beauty.com: 15% off for beauty insiders
- Oribe: 15% off
- Palm Beach Collection: Take 30% off sidewide
- Priceline: Take up to 50% off selected makeup, haircare and more
- RATIONALE: Receive a full-size limited-edition Nourishing Lipid Mask when you spend $500
- R+Co: 20% off
- Sachajuan: 20% off
- Sephora: 15% off, plus up to 20% off when you spend $120
- Skinceuticals: Take 20% off sitewide
- SpaceNK: 20% off almost everything with code ’20OFF’
- Soko Glam: 35% off everything
- tbh Skincare: 30% off selected products
- The Collagen Co: 20% off sitewide
- The Iconic: Up to 30% off all beauty
- The Ordinary: 23% off sitewide
- WelleCo: 20% off everything
- WHO IS ELIJAH: Up to 40% off sitewide
- YesStyle: Up to 50% off
- YSL Beauty: 25% off sitewide
- ZitSticka: Buy 1, get 1 free, plus save up to 65% on bundles and kits
Tips to make the most of Black Friday and Cyber Monday deals
While there can be a lot of makeup sales and discounts at this time of year, a lot of big retailers and brands go all-in on the Black Friday sales weekend. So here are 3 tips to help you get the bargains you want:
- Check your beauty supplies: If you need to re-stock some makeup essentials or get new tools, Black Friday is a great time to update what you have at home.
- Do your research: Deals can get snapped up quickly during these sales, so if there’s a product you’ve been waiting to try, or something you want to add to your beauty arsenal, checking out reviews and finding specific items will help you focus in on the best Black Friday deals.
- Add to cart early: Know exactly what you want? Add it early to avoid it selling out when the Black Friday sales start.
It’s no wonder Myer was looking busy this week.
Nice time to look at special products
I am aiming to be a bit more selective with sales so anything below 40% is a pass.
I am a bit like that too !!
I have always liked shopping at Price Line and this looks really good. Everybody loves a Priceline sale and this is one you won’t want to miss. Expect to find your everyday beauty essentials for up to half price.
I’ll have a look at the Priceline Sale.
I don’t consider some of those reductions a bargain at all.
Dont think I can wait for the 28th November for the Black Friday sale, Maybe just go to Priceline or Chemist Warehouse.
Not enough of a discount in my opinion, they have the same sales the week before and the week after
Exactly. I don’t see the incentive to buy on Black Friday if the sales are exactly the same
I’ve placed a click & collect order at Priceline!
& placed another one today, haha!
I visited Sephora for the first time last week, and was really disappointed by the limited number of ranges. I thought it was a huge store with a big range.
Okay this is exactly the article I needed to see! I was about to make a Kerastase order but now I will absolutely wait. I love this time of year, the sales are so exciting
Hours of searching and wondering can be avoided if you know exactly what you are looking for. Enter and exit. It usually pays to shop cautiously and deliberately.
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Lots to choose from here
I dont think just adding it to cart will reserve it though. If you rely on that, you may end up missing out.
Great. But not this time.
There are so many deals
I am doing lots of research, but am wondering if so many have started now then what discounts will we get on the actual dates?
I really need to get shopping !!
No sales shopping for me.
I have all I need and I have already purchased bargains for gifts so im set.
Cleansers and body wash are on my list.
To be honest I am a bit dissapointed in Pricelines effort this year. Also finding it very frustrating ordering online and says things can’t be delivered to me even though they are still in stock and available in some stores.
They need to start calling Black November, so early are the sales starting these days.
i hate sales that say things like UP TO 40% off or up to 80% off, you know i see them and see nothing that is 80% off!!
Growth Bomb, which I noticed is not on Beauty Heaven, is having 30% off.
I am trying to be restrained, but I keep being emailed the most tempting offers!
So many sales and they seem to start earlier every year