Shiny, healthy hair doesn’t have to blow the budget. Thanks to the impressive range of supermarket shampoos on offer, salon-quality haircare can now be pencilled down between milk and avocados on your weekly shopping list.
Trying to maintain your hair colour? There’s a supermarket shampoo for that. Caring for curls? There’s a supermarket shampoo for that, too.
So if you’re after a budget-friendly hair buy, we’ve got you covered with a round-up of the best supermarket shampoos on offer in Australia.
2025’s TOP 3 Supermarket Shampoos
- OGX Renewing + Argan Oil of Morocco Shampoo, $11.49, Chemist Warehouse
- L’Oréal Paris Colour Protect Elvive Colour Protect Shampoo, $4.50, Chemist Warehouse
- Maui Moisture Curl Quench + Coconut Oil Shampoo, $10, Woolworths
The best supermarket shampoos 2025
OGX Renewing + Argan Oil of Morocco Shampoo
from $11.49 at Chemist Warehouse
There’s a reason why the OGX Renewing + Argan Oil of Morocco Shampoo has a perfect 5-star rating from bh members. This shampoo is rich in vitamin E and antioxidants to penetrate deep into the hair, leaving locks renewed, lush, soft, and shiny.
Review: “This is my go-to shampoo that I always have on hand, full size bottles at home, and travel size bottles if I ever stay anywhere. It smells great and always leaves my hair shiny, smooth and detangled. I always try to stock up during the half price sales, but a bottle can last me two to three months, washing two to three times a week.” — Kaitlincheyenne, bh member
Read more OGX Renewing + Argan Oil of Morocco Shampoo reviews
Key features:
- Enriched with antioxidants such as vitamin E
- Softens hair
- Imbues shine
Available at:
- $11.49 from Chemist Warehouse
- $11.50 from Priceline
- $16 from Woolworths
L’Oréal Paris Colour Protect Elvive Colour Protect Shampoo
from $4.50 at Chemist Warehouse
This bright red bottle of goodness contains ceramide-R to repair your hair’s cuticles and is a godsend for damaged, brittle hair. L’Oréal Paris Colour Protect Elvive Colour Protect Shampoo also helps to nourish dry strands and protect colour from fading with a built-in UVB filter to defend against environmental aggressors.
Review: “After watching a reviewer recommend this has more active ingredients than some of the premium brands, I was intrigued. It’s been many years since I’ve bought a shampoo in this price bracket, and I have to say, I’m impressed. I’ll be sticking with this for the foreseeable future. It does equally as good a job as my $35 usual purchase.” — Fifi Gabor, bh member
Read more L’Oréal Paris Colour Protect Elvive Colour Protect Shampoo reviews
Key features:
- Contains cuticle repairing ceramide-R to treat damaged brittle hair
- Protects from colour fade
- UVB filters protect against environmental aggressors
Available at:
- $4.50 from Chemist Warehouse
- $5.99 from Priceline
- $10 from Woolworths
Maui Moisture Curl Quench + Coconut Oil Shampoo
from $10 at Woolworths
Need a supermarket shampoo that helps to detangle, de-frizz and define curls? This gentle, creamy fellow could be your new best friend. Enriched with coconut oil, papaya butter and plumeria extract, Maui Moisture Curl Quench + Coconut Oil Shampoo is made to enhance softness while encouraging your natural hair bounce.
Review: “Having hair that’s naturally very curly and frequently tends to be on the drier side, I was in search of a nourishing solution that could provide the care my hair truly deserves. This particular product has proven to be a gem! It strikes a perfect balance — effectively cleansing my scalp and eliminating any excess oiliness at the roots, all without causing excessive dryness. The delightful fragrance is a bonus, and knowing that it comes from a brand committed to cruelty-free practices adds to its appeal — a truly wonderful aspect.” — Popo, bh member
Read more Maui Moisture Curl Quench + Coconut Oil Shampoo reviews
Key features:
- Detangles and defines curls
- Smooths frizz
- Enriched with coconut oil, papaya butter and plumeria extract
Available at:
- $10 from Woolworths
- $16.99 from Chemist Warehouse
- $20 from Coles
John Frieda Profiller + Thickening Shampoo
from $10.49 at Priceline
Let’s be very clear. The myths and rumours that surround ‘supermarket’ shampoos are here to be busted. Long gone are the days where picking up a bottle of the cleansing stuff in your weekly shop meant sacrificing your strands. Now, the likes of John Frieda have joined the shelves and your hair can rejoice. This biotin-infused thickening shampoo works to thicken your strands, protecting them from the inside out. It even works to enrich your mane with a helping of hydration thanks to hyaluronic acid.
Review: “This product really took me by surprise. I was not blessed in the hair department and have always had extremely fine textured hair which is so difficult to manage. I have tried a million products to thicken, plump and bodify, but to no avail. Then this one came along. As I said, I was a bit sceptical, but I really did feel a change in the overall texture and thickness of my hair. I used this in conjunction with the thickening conditioner and the thickening spray, and the three together were an awesome team. Well priced, easily available and actually work really well! I am officially converted. — CP2000, bh member
Read more John Frieda Profiller + Thickening Shampoo reviews
Key features:
- Formulated with biotin to thicken hair
- Enriched with hydration hyaluronic acid
- Helps to reduce breakage and hair fall
Available at:
- $10.49 from Priceline
- $17.99 from Chemist Warehouse
- $21 from Woolworths
Toni & Guy Strength Plex Bond Repair Shampoo
from $9.49 at Chemist Warehouse
Serious strand-strengthening is no longer reserved for the salons. This bond-repairing shampoo works to strengthen, repair and hydrate for all hair types. The innovative formula is designed with StrengthPLEX technology which works to deeply bond to and repair damaged fibres within your strands. The shine-inducing formulation even includes nourishing, restorative Australian Kakadu plum. And as if the inclusion of a powerful Aussie native wasn’t enough, the shampoo itself is even made here on our local shores. Aussie wins all around in the world of hair care.
Review: “Opening the push top opened up my senses and made me feel like I was in a salon. Using this product has allowed me to air dry my hair more naturally and work the curls and volume it gives me. Less heat tools = healthier hair! Such a fan of this!” — mcr_fan1, bh member
Read more Toni & Guy Strength Plex Bond Repair Shampoo reviews
Key features:
- StrengthPLEX technology works to restore bonds
- Protects against future damage
- Infused with Australian Kakadu plum for shiny strands
Available at:
- $9.49 from Chemist Warehouse
- $9.50 from Woolworths
- $19 from Priceline
Aveeno Oat Milk Blend Moisturising Shampoo
from $13 at Woolworths
While we might’ve just wrapped our heads around drinking oat milk, it’s time to recognise its powerful skin-soothing properties. The inclusion of this food-meets-skin care ingredient will mean your scalp is getting a whole new level of nourishment, soothing and even a hit of moisture. This gently nourishing shampoo is even free from surfactants, making it a great naturally aligned option.
Review: “I really enjoyed the Aveeno Oat Milk blend shampoo. I have coloured hair and dry scalp issues during winter. The Aveeno shampoo has been great for my scalp and not too harsh for my colour treated hair. After using the Aveeno Oat Milk Range shampoo, my hair feels more nourished and healthier looking.” — jlsta, bh member
Read more Aveeno Oat Milk Blend Moisturising Shampoo reviews
Key features:
- Skin care-infused formulation
- Scalp-soothing benefits
- Nourishing oat milk infusion
Available at:
- $13 from Woolworths
- $16.99 from Chemist Warehouse
- $19.50 from Priceline
Garnier Fructis Normal Strength & Shine Shampoo
from $5.60 at Woolworths
If you’re looking to snag a bargain and support an environmentally-conscious, animal-protecting company, get involved with Garnier. A much-loved staple gracing aisles, this nourishing brand has come up with a shampoo that’s going to leave your strands shimmering and strengthened. It’s enriched with the nourishing power of superfruits (such as grapefruit) along with hard-hitting skin care (because scalp is skin too) ingredients such as vitamin B6 and B3 (aka niacinamide), which work to strengthen the fibre of your hair from the root out. This dermatologically-tested shampoo is here to shake up the hair care game, and give you a few more dollars to rattle around in your wallet.
Review: “So long story short, I am pregnant at the moment, and my hormones have made it almost impossible to use scented products. I have a lot of full bottles of shampoos and body washes in my bathroom, and I am unable to use them due to the smell! I decided to purchase this shampoo in my Rewards Room haul, because I figured I would either try it out or my husband could use it if I couldn’t stomach the scent. IT IS A MIRACLE! I’ve been washing my hair with this for about a fortnight now, and LOVE that it doesn’t make me feel sick! I know it’s a weird situation, but it smells so good. It gets the job done, which is a huge win in my books. Plus, I also love the results… my hair has been dull due to the change in hormones and this gives it a nice shine and bounce. Not heavy or anything, doesn’t feel like my hair is coated with anything as it is silicone free. I love that there are no parabens in it either as we are all looking for more natural products right?” — ieshabunny, bh member
Read more Garnier Fructis Normal Strength & Shine Shampoo reviews
Key features:
- Formulated with grapefruit extract
- Enriched with niacinamide and vitamin B6
- Made in a factory using 100 per cent renewable energy
Available at:
- $5.60 from Woolworths
- $8 from Chemist Warehouse
- $8 from Priceline
Batiste Dry Shampoo Original
from $6.84 at Chemist Warehouse
Who says all shampoo needs to come in the form of a hair wash day? Not only does this quick-and-easy ‘in a can’ variety save you serious time with a few spritzes and no dry time, but it even works to give your tresses a boost of volume. Gently refreshed, bouncy hair? It’s a big yes from us.
Review: “Batiste Original Dry Shampoo with a classic fresh fragrance is a must throughout the week. I try to only wash my hair once a week and using the Batiste Original Dry Shampoo allows me to do so. It makes my hair feel clean and leaves my hair feeling really refreshed. I find the Batiste Original Dry Shampoo also gives my hair a little volume and texture when my hair needs it in-between washes. It effectively removes oil and my hair looking clean and ready to start the day.” — Daniatgv, bh member
Read more Batiste Dry Shampoo Original reviews
Key features:
- Refreshes hair without the need for a wash
- Gently removes oil
- Creates volume
Available at:
- $6.84 from Chemist Warehouse
- $9.59 from Priceline
- $10 from Woolworths
QV Nourishing Shampoo
from $21.49 at Priceline
Got a sensitive scalp? Try this shampoo, which promises to nourish and support, and gives your strands a seriously good cleanse. This hydrating shampoo comes with a long list of ‘free-froms’ that promise to support your strands.
Review: “I ordered QV Hair Nourishing Shampoo from recent rewards room. This is a great brand i always love QV products for my whole family. The shampoo does not foam lot and it doesn’t have any significant scent which is fine with me, I do like how my hair feels after using. It is soft, smooth and does feel light and clean. I think this is a great quality shampoo that keeps my hair and scalp hydrated. I use this shampoo for my kids hair as well.” — Angage, bh member
Read more QV Nourishing Shampoo reviews
Key features:
- Made in Australia
- Dermatologist-backed
- Sensitive skin and scalp friendly
Available at:
Main image credit: Getty
Which supermarket shampoo is your favourite?
So far I can only use the Dermal Therapy shampoo. Everything else irritates my scalp
Is it good for oily hair and dandruff? There’s a competition currently running for Dermal Therapy haircare range and it sounds really good.
Dermal Therapy is really a good product.
The supermarket sells a lot of good brands . I have bought a lot of great shampoos from the supermarket.
Elive and Head and Shoulders are both really good products
Ogx gets my vote of these
I often buy Head and shoulders.
I haven’t ever tried these brands, but you can find good brands i the supermarket.
I found the OGX Argan Shampoo to leave my hair a bit oily over time, but do like the Elvive range!
Having completely grey hair now, that I subtly tint blonde. I love to use a purple shampoo. I always wait until the better brands are on special at the supermarket.
I love fudge or John Frieda. etc.
I like John Frieda as well.
At $4.50 at Chemist Warehouse L’Oréal Paris Colour Protect Elvive Colour Protect Shampoo is a real bargan. Must remember to look out for some
John Frieda and Toni and Guy are some of my favourites.
Love the Toni & Guy Strength Plex Bond Repair Range. Really good!!
I also recommend this in winter ! I agreed that it’s work well ! https://www.ssmsmart-square.com
So many choices!
I keep three different shampoos and conditioners going at a time, on rotation. I find that best for my hair. I’ve never tried Maui Moisture so I think another trip to Chemist Warehouse is in order. My current fave is Aveeno.
The thing that I have found with cheaper shampoos is that you need to use more to get that lather. Often times I think it is better to spend more and have a better quality product that will last sometimes three times the number of washes so when you work it out as a per wash thing the more expensive product can work out to be better value.
I honestly never have this issue but always check the ingredients list. You need the right sulfates for a good lather. I’ve tried a lot of expensive shampoos that were sulfate free and no lather at all.
I use the Garnier Fructis and OGX from time to time.
I wouldn’t use these. Maybe only Aveeno but would need to try it.
I own quite a few of these products already, good to see them listed here
I have used a few of these shampoos but Aveeno I used for over 4 years but since they changed the packaging, something is different in the ingredients as well. It now lathers way too much for being sulphate free and the thick cream is now really runny so I had to stop using it. It’s a shame as it was wonderful for my hair before the change of packaging.
When I was blonde Fudge Professional Clean Blonde Toning Purple Shampoo was the best! I also love the huge 1L bottle of TRESemme pump packs especially the Cleanse & Replenish for my oily hair and using as my first wash (or the entire family) it lasts forever and is on sale for $4! Chemist Warehouse have some amazing ones I’ve just added to my list including the Redken dupes from L’Oreal and Dercos range for oily hair and dandruff! I always check the ingredients though as that’s the most important 💖
Yes, to the TRESemmé Cleanse & Replenish! My all-time fave!
Love Ogx
Yes to everything except Head and Shoulders
I might try the JOhn Frieda thickening shampoo. It sounds like it might meet my current needs.
I’ve used some of those products. I don’t mind using John Frieda because it suits my hair.
some good natural brands now too in the supermarket
Yes I have had no problem with these shampoos -A lot of very good brands
This reminds me, I’ve got to review that Batiste dry shampoo.
I have uses a few of these and they have all been really nice.
I usually used medicated and herbal shampoo that really make me feel better about my hair..
I think it maybe time to change my shampoo. My hair seems so oily these days and am having to wash it more and more regularly. ??
Just because a supermarket sells a product doesn’t reduce the quality !!
I think I have been sleeping on SheaMoisture.
Am trying to choose a new shampoo and am thinkin the Garnier Fructis Normal Strength & Shine Shampoo is good value and worth a try.
John Frieda appeals to me
I agree with these picks. I would also add Tresemme which works wonderfully on my hair.
I have used the L’Oreal and the Garner one and they were both really good shampoos.I am not snobby about where I buy stuff as long as it is good.
I have previously used Garnier Fructis Normal Strength & Shine Shampoo and I agree it is a good shampoo.
I’ve used some of these – Maui and Argan Oil. It’s good seeing more choice in supermarkets now
I love the smell of Garnier Fructis but it doesn’t leave my hair feeling as nourished and controlled as I’d like. I am a fan of John Frieda products though.
so many lovely choices
I’m not fussed about what shampoo I use as long as it’s sulphate free.
All the John Frieda ranges are excellent value for money.
A few shampoos on the list I haven’t tried but will buy Aveeno Oat Milk Blend Moisturising Shampoo next.