If you were blindfolded and asked to smell a perfume, would you know whether it was for a male or female?
Well, we were so curious to know whether people’s opinions were swayed by branding that we took to the streets of Sydney to challenge passers-by to a sniff test, and the results were very interesting.
Watch our video above and see whether these Sydneysiders had any luck in guessing the gender of these fragrances…
PERFUME #1
Jo Malone London Amber & Lavender Cologne
FEMALE
Contains amber, French lavender, spearmint, and cinnamon.
PERFUME #2
Issey Miyake L’Eau d’Issey Pour Homme de Toilette
MALE
Contains only white flowers: freesia, cyclamen, rose water, peony, white lily, carnation, musk, tuberose, and woods.
PERFUME #3
Calvin Klein CK2 EDT
UNISEX
Contains wasabi flavour, floral, wet cobblestones, jasmine, sandalwood, and musk.
I love the sound of the Jo Malone perfume